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Tuesday, July 3, 2012

Why Look at BRIC Countries

The new millennium has marked the beginning of a new era. The Giant is awaking (Brazil), the Bear is coming back (Russia), the Tiger is rising (India) and the Dragon is roaring (China). Here come the BRIC countries. For many years now, the world has been watching with excitement to BRIC’s rapid economic growth. BRIC countries have an insatiable desire for investments, for goods and for services. In fact, the world’s demand for energy and commodities, the singularity of the outsourcing service and the globalization that has allowed capital to become increasingly mobile, bringing countries’ economies closer, helped to speedy BRIC’s growth. BRIC’s economic miracle can take the rest of the world’s breast away, or almost. The rise of BRIC has created a different world order, much more complex and dynamic. BRICs together represent almost more than half of the world today’s population. These leading emerging countries and rapidly growing economies represent a total market of over 2.7 billion people. Besides, BRIC’s major cities are full of life and joy! No doubt that this number of people represents an enormous market and purchasing power. Shiny new office buildings, consumer expensive brand products from all over the world, superb residential towers… Actually, the wealthy of the world’s economy over the next decades depends on what will happen in these countries in the near future, which in turn will foster global political and socio-economic changes. BRIC countries are a new landscape of opportunities. The assumption seems unavoidable: any person simply must at least try to understand how to get into BRIC countries. And, yes, there are great opportunities in these fastest and large growing markets. BRIC countries markets are the markets that have the highest potential to grow nowadays, providing sufficient room for both domestic and foreign companies to spread further. That’s the reason why it is so important to look at BRIC countries.

Ligia Maura Costa. Partner at Ligia Maura Costa, Advogada, full professor at FGV-EAESP. Author of the book: BRIC. Doing Business in BRIC Countries. Legal Aspects. (2012). v. 1, São Paulo: Quartier Latin.